Archive for » June 14th, 2010«

AA: MLB Turns Back The Clock, Bring Out Your Dimes

Welcome to an early addition of Audience Augmenters. We are going to rewind the clock this week; because after doing a little research, I found out why the Majors can’t get away with the cheap gimmicks like Minor League ball can. I promise, after this week, we will return to our regularly scheduled program of showing the funny, strange, and/or just plain outrageous attendance promotions currently being offered in baseball.

So why has major league baseball tamed down their promotional nights. I believe it is due to these three/four promotional nights of the 70’s (oh how I wish I could have partaken in the 70’s fun).

#1 – 10 Cent Beer Night – Cleveland Indians (It even has its own ballad)

Dime Time Beer!!! Sign me and my 40 other buddies up for this game. Not only are you spending less than a night at the bar, but you also get to watch baseball as well (including a woman who decided to flash the crowd from the on-deck circle). I really wish I could have been part of the Cleveland Indians marketing department meeting when this promotion was brought up. Who in their right mind thought this would end well? Even if the June 4, 1974 game versus the Rangers didn’t end with a 25,000 person brawl, where players and coaches were wielding bats for self defense, those 25,000 definitely didn’t walk to the game. Although that era was a different time than it is now, where the local cops would give you a slap on the wrist for driving while intoxicated and not bringing them a spare beer.

The night started with the woman flashing, it turned into a naked guy sliding into second base after the second HR by the Rangers. After that it turned into a streaking chaos, guys on the field mooning the Ranger outfielders (I’m pretty sure one of these guys was my father). By the 9th inning when Cleveland tied it at 5, there was just a pile of clothes in left field. When one fan flipped the bill of the Ranger outfielder and he fell face first, the Rangers manager turned to his bench and cried “Our Freedome!!!”… Then they all came out of the dugout swinging Louisville sluggers, but they were met by many more drunk and clothed fans with chains and knives.

This led the Indians manager to turn to his bench who grabbed bats and made a Blackhawk down rescue mission for the Ranger players (some where knocked out with chairs while others were beating the crap out of kids). I mean this brawl made the Ron Artest brawl look like a grade school fight. I highly recommend reading this article at least to the point where they have the actual game time comments from the commentators. My favorite part is after the game ended in a forfeit by the Indians, the Indians owner announced they would be limiting the next event from 6 to only 4 cups per person (they had 3 more of these nights planned since it did over double the attendance to the game).

#2 – Disco Demolition Night – Chicago White Sox

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