Archive for » January, 2011 «

Brewers Marketing Department Sells Everything But The Break Room Sink

We have discussed before that Wisconsinites love gimmicks. To get them off their couches or out of the bars to the actual game, it usually takes some shtick or free swag. And the Milwaukee Brewers Marketing Department outdid themselves for this 2011 season.

Photo Courtesy of The NY Times 2007

With the addition of Zack Greinke this off-season, the Brewers season ticket sales didn’t really need any boosting by adding 1500 new season ticket holders only 3 days after the acquisition. But that didn’t stop the marketing department to pull out all the stops (well, they could have brought back the Beer Chalet too but we will let that slide for now).

Every person who purchases full season tickets or a 20-game pack will be entered into the Fantastic 40 drawing. What is the Fantastic 40 drawing you may ask. Well, it’s one of the greatest marketing campaigns since the infomercial “Buy One, Get One Free” gimmick. Heck, this even rivals the Kia Motors “Buy a Sedona mini-van, Get a Kia Rio for free” promotion in the early 2000’s.

The Milwaukee Brewers will have 1 drawing a day for 40 days starting on January 17 and ending on February 25. But, these aren’t ordinary prizes. These prizes entice all baseball fans. I’m even considering buying season tickets and I’m over a 500 mile round trip away from Miller Park. I wouldn’t be surprised to see “disappointed with the off-season” Cubs fans buying season Brewer tickets for these prizes. For a full list of all 40 prizes click this link.

To see my personal favorites and the rest of the story: Follow the Jump…